The company was set up as a result of a number of key trends and traits in the marketing & advertising services industry:

• There is often a gap between the CEO (agency leadership) and Finance function with respect to implementation
• Smaller agencies often lack the breadth of resources at a senior management level and this can be a distraction
• Agencies evolve through very distinct phases as they grow, each phase requiring new skills and step changes
• Management teams in agencies, no matter how experienced and capable, benefit from another perspective
• Shareholders wanting to realise the best value, need to consider their exit strategy well in advance of an event
• Lastly, with digitization, media fragmentation and a shift in consumer behaviour the role of the agency is changing and this leads to new opportunities and challenges.